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True SteeleLabs
Built recently

Seven products shipped in the last twelve months.

Greenfield, AI-native, production. Each shipped with documentation, runbooks, and a continuity plan. Two also ship native iOS + Android apps in the App Store and Play Store.

Featured
Kindora — Find the Right Funders, Build Real Relationships

Public benefit corporation · co-founder

Kindora

AI-powered funder research, grant writing, and pitch coaching for the 85% of nonprofits priced out of professional fundraising tools.

nonprofits on Kindora
860+

nonprofits on Kindora

foundations indexed
174K+

foundations indexed

raised in single pilot month
$101k

raised in single pilot month

  • Next.js
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • Anthropic Claude (Sonnet 4.6, Haiku 4.5)
  • Claude Code
  • OpenAI
  • Sanity
  • Stripe
  • Resend
  • Sentry
The National Foster Care Innovation Challenge — application portal homepage

Funder platform · designed and built

Flourish Innovation Challenge

Designed the entire competition and built the platform end-to-end: $800K dual-track innovation challenge in foster care, with a full grant application workflow, AI triage, peer review, staff scoring, and a 21-judge panel.

in awards
$800k

in awards

applications received
95

applications received

judges + 17 reviewers
21

judges + 17 reviewers

finalists advancing
5

finalists advancing

  • Next.js 15
  • TypeScript
  • Tailwind v4
  • Supabase
  • Vercel
  • Anthropic Claude
  • OpenAI
  • Resend
  • Sentry
Flourish Fund Applicant Tracking System — Kanban pipeline view

Hiring platform · client build

Flourish Fund ATS

Production AI-native applicant tracking system: GPT-4 Vision resume parsing, candidate profile enrichment, Kanban pipeline, AI scoring, team voting, and personalized outreach campaigns. Replaced spreadsheet + Airtable chaos with one workflow.

candidates managed
161

candidates managed

applications processed
163

applications processed

concurrent searches
3

concurrent searches

  • Next.js
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • OpenAI (GPT-4 Vision)
  • Perplexity
  • Resend
Outdoorithm — Every Adventure Creates Another

Consumer · co-founder

Outdoorithm

AI-powered camping companion: 10,300+ public campgrounds with AI-analyzed reviews, 5-year weather history, and community safety scores. Free. Shipped on web, iOS, and Android — same product, three surfaces.

campgrounds indexed
10,300+

campgrounds indexed

platforms shipped (web + iOS + Android)
3

platforms shipped (web + iOS + Android)

in App Store + Play Store
live

in App Store + Play Store

  • Next.js
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • React Native
  • iOS (App Store)
  • Android (Play Store)
  • OpenAI
  • Anthropic Claude
Outdoorithm Collective — Come alive together, in nature

Nonprofit member platform · co-founder

Outdoorithm Collective

Member platform for the sister nonprofit getting urban families outside. Auth, profiles, channels for community discussion, events with RSVP, trip detail pages. Shipped on web, iOS, and Android.

platforms shipped (web + iOS + Android)
3

platforms shipped (web + iOS + Android)

in App Store + Play Store
live

in App Store + Play Store

  • Next.js
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • React Native
  • iOS (App Store)
  • Android (Play Store)
  • Anthropic Claude
  • OpenAI
  • Stripe
  • Resend
  • PostHog
  • Sentry
Outdoorithm Collective CRM — Build Stronger Outdoor Industry Relationships

Custom CRM · designed and built

Outdoorithm Collective CRM

Purpose-built CRM for an outdoor nonprofit: contact + family-unit management, trip coordination, dual fundraising pipelines (institutional + individual), AI email generator, Twilio SMS campaigns, and program + fundraising analytics dashboards.

analytics dashboards
2

analytics dashboards

communication suite
AI+SMS

communication suite

  • Next.js
  • TypeScript
  • Tailwind
  • Supabase
  • Vercel
  • Anthropic Claude
  • Twilio
  • Resend
  • Stripe
  • Google Calendar + Gmail APIs
Sally Steele Ministry — Creating Sacred Spaces Where Belonging Takes Root

Public site · personal build

Sally Steele Ministry

Public site for Rev. Sally Steele — ordained minister (M.Div., Gordon-Conwell), guest-preaching booking, and a sermon library framed by liberation + womanist theology. WCAG 2.1 AA, custom typography, full keyboard navigation.

WCAG 2.1 accessible
AA

WCAG 2.1 accessible

Lighthouse mobile
90+

Lighthouse mobile

  • Next.js
  • TypeScript
  • Tailwind
  • Vercel
  • Sanity CMS
Before True Steele Labs

A decade of philanthropy strategy at scale.

A selection of the funds, partnerships, and initiatives I led or co-led at Google.org and earlier. The pattern that runs through them is the same one that runs through the studio: greenfield programs, designed with the people closest to the problem, sized to actually work.

Take a slot

A few project slots a year. Take one.

Engagements start with a 30-minute call. We’ll talk about the problem, whether the studio is the right fit, and what the first scoped sprint would look like.